ICRA Filters Block WebSites For Children Safety

With the abundance of Websites on the Internet, many parentsare using filtering software to prevent their children from viewingviolent and pornographic material online. There is an organizationwhich provides a way for law firms to designate their Websites toprevent them from being blocked by parental filters. This articleexplains the designation process and provides reasons why thisdesignation is important for your website.

The Internet Content Rating Association was developed in 1994to provide Website publishers with the ability to police their ownWebsites. After the Websites apply to ICRA, they post an ICRA logo ontheir Website which shows that the publisher meets the ICRA standardsof compliance.

What Does The ICRA Logo Do For Law Firm Websites

The ICRA logo is a designation whichrequires the Web site publisher to review their own Website content anddetermine whether or not adult material is posted on the site. Thismaterial includes content involving sex, nudity, violence, stronglanguage and the depiction of alcohol, drug use and gambling.

When Websites receive the ICRA designation, it signals toparental filters that the content has already been reviewed. Websiteswithout the ICRA designation run the risk of being blocked by parentalfilters because the filters do not recognize the ICRA logo and thecontent is unknown to the filter.

Internet Content Rating Association changed name to Family Online Safety Institute

ICRA has since changed its name to the Family Online SafetyInstitute, but it still uses the ICRA logo for websites that havereviewed content according to the ICRA standards.

ICRA is an organization which enables Web site publishers toself-police in order to make the Internet a safer place forchildren.  For law firms who are already investing in onlinemarketing, it makes sense to officially designate Web sites with theICRA logo to prevent it from being blocked by parental filters.

Also, when a Website follows ICRA standards, it is morelikely that other sites will link to the site as a source of credibleinformation. Search EngineOptimization, or SEO uses link popularity as a way toincrease the results of its Internet marketing campaigns. It alsosignals to the Internet user that the Website publisher is taking aproactive role in helping parents protect children from adult materialonline.

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