If you are going to redesign your website, you need to understand what you are getting into. Depending on how big your site is and how long it’s been since you last had an SEO audit, you could be looking at a time-frame of anywhere between a few hours to a few months.

The first thing you need to realize is that there is more to building a website than just designing the way it looks. Sure, appearances are important, but under the surface the nuts and bolts of how your site works are just as important, if not more so. Websites are complex pieces of technology that require to be finely tuned to work properly and drive clients to your practice, and if you fail to take these issues into consideration and decide to redesign your site on looks alone you will have a pretty little page that is only seen by you.

And unless you do bankruptcy law and want to handle your own case because you lost all your money on your website that didn't work, it’s probably wise to get as many potential clients to see your site as possible, and the way to do this is by having SEO and design work together towards functionality, not the other way around.

The easiest way to ensure that everyone is working towards the same goal is to hire an agency that can handle design and SEO under one roof. Communication is critical during a redesign, and the last thing you want to do is have the guts of your pretty new site ripped apart by the greasy hands of the SEO mechanics that have to actually make the thing work and get it in front of the people that are going to hire you.

And when you hire an agency that can perform both tasks simultaneously, so that design and SEO can complement each other while working towards the same goal, that cuts down on the production costs, takes less time, and will ultimately save you money.