Google announced today that they have made a significant improvement to their ranking system which will impact roughly 35 percent of searches and will better determine when to give more up-to-date results based on various degrees of freshness.  Depending on which search terms you use, this new “freshness” algorithm will figure out if the most relevant recent results are from an hour, day or week ago. Information today may be irrelevant tomorrow.
 
This update to Google’s search algor ...

By now your law firm should have its own website. Even if it is one page, you know you need to have a presence on the internet. The days of yellow pages are ending. If someone is looking for a lawyer, the first place they’ll go to is Google (or Bing or Yahoo) .

Having a good looking and easily navigable web site can mean a world of difference. A law firm should look professional and informational. Most people the first time they search for something, it is usually for information purposes only. ...

The definition of a “keyword” within a search engine has changed and evolved over the years. As the internet has grown, so have the available options out there for people to choose from.  Keywords drive traffic to your site, but they may not turn web surfers into actual clients.  So the question is: Do you want to rank high in Google or have more clients and income? (You can probably do both)

If you have use a keyword search term that is very simplistic and general term for your firm ...

If you are going to redesign your website , you need to understand what you are getting into. Depending on how big your site is and how long it’s been since you last had an SEO audit, you could be looking at a time-frame of anywhere between a few hours to a few months .

The first thing you need to realize is that there is more to building a website than just designing the way it looks. Sure, appearances are important, but under the surface the nuts and bolts of how your site works are just as im ...

Content is king! Everyone who does SEO knows these "words to live by." Does this phrase need to be updated? Could there be something that is even more important to your website SEO than content?
 
As an attorney, you make sure your website has all the right keywords that go along with your practice. You want to get as much information about you and your legal expertise out on the web. The content on your website is full, rich and ripe of everything you need to convey to a prospective clien ...

“This town ain’t big enough to hold the both of us!” A memorable movie quote uttered by Fred Graham in the 1945 film Bandits of the Badlands .  Within the search engine community, the only contender big enough to say this is Google. Google is the dominant force in Search Engine Marketing with over 65% of the market. Google has the algorithm, the rules, the glamour and the allure. Google PageRrank is the holy grail of SEO.  

Just recently, the two other main search engines, Yahoo! and ...

 The Many Sides of SEO

For attorneys who are investing in online marketing, there are many things to consider about Search Engine Optimization. But the most important reality of SEO is that results don’t happen overnight. 

The top rankings on Google are extremely competitive for broad terms in popular areas such as: personal injury attorney New York.  These keywords would take a considerable amount of resources to rank toward the top of search results because there are so ...

What Your Law Firm Should Know Before Choosing A SEO Practitioner...

Search Engine Optimization (SEO) Practitioners, are behind the latest and greatest way to attract new clients online.  SEO experts connect specific keywords that users are entering into search engines with the practice areas law firms’ offer.  That way, law firms can optimize their Websites to attract more qualified leads to their specific practice areas.  Highly qualified traffic is what good SEO is all ...