Subscribe to RSS feed
BLOG

Lawyer Marketing

First posted on December 21, 2011 by
Small Law Firms Have Bigger Social Media Presence


Vizibility, Inc. and LexisNexis have released the results of a survey done on social media marketing use by attorneys and law firms. The research suggests most lawyers use some social media platform as part of their overall marketing strategy.

A whopping 81% of survey respondents reported already using social media marketing while another 10% indicate they plan to add social media to their marketing mix in 2012.

Most attorneys also consider social media marketing as an important element in t ...

First posted on November 2, 2011 by
Do You Know What's On Your Website?

Your Website as a Marketing Tool

There’s no question anymore if an attorney or law firm needs an internet presence. The answer is yes, you do. Your website is a significant form of advertising, brand recognition and consumer education.
 
Since your website is the place to differentiate yourself from the competition, always include any awards, honor, papers, videos, audio and certifications. Strict rules must be followed on any attorney’s website so as to not misrepresent themselves to the p ...
First posted on October 20, 2011 by
5 Things Your Law Firm Website Needs Right NOW

Most attorney and law firm websites today just exist on the web. Maybe a potential client will find you and then take a look at your website. Is it interesting or dull? Do they look at your other pages, like the attorney bios or practice areas? Does your site even include other pages? If your website doesn’t have these features, it is not working for you. If your website doesn’t include these features, you are losing clients and money


These 5 tips will help make your website more user-f ...
First posted on October 13, 2011 by
New FTC Guidelines on “Full Disclosure” in Social Media
Happy clients are great for future references. Word of mouth is a great, but having testimonials on your website reaches more people and can be much more powerful. The Federal Trade Commission (FTC) has updated their guidelines ( 16 CFR Part 255 ) on the use of endorsements and testimonial advertising in social media use.  These guidelines set forth the general principles used in evaluating endorsements and testimonials. These guidelines are voluntary, but practices inconsistent with the G ...
First posted on March 25, 2011 by
Branding and Lawyers: Three Things You Need to Know (or Develop)
You’ve dipped your toe in the legal marketing pool. Your website is up and running. Facebook and Twitter are now part of your normal work week. Blog posts and articles answer questions or offer recent news about your area of practice. You may have even done search engine optimization on your website. Have you developed your branding strategy yet?

Branding is what identifies yourself or your firm. How you are different or special from everyone else. Branding is not just for laundry detergent or ...
First posted on March 3, 2011 by
California Plaintiff Attorneys Put on Notice: Probably Not a Good Idea to Ask for “Volunteer Jurors.”

A recent ruling by the Supreme Court of the State of Alabama has illustrated the folly of asking potential jurors who would be willing to sit on a case for a few weeks or longer . During the initial jury proceedings of Ford Motor Co. v. Duckett , the trial judge asked all potential jurors if they could serve in a case lasting three or four weeks. Even though the people asked were all part of the approved jury pool, the Supreme Court still found that this violated Alabama jury selection processe ...

First posted on December 3, 2010 by
California Employee Rights Attorneys Announces Launching of New Web Site
California Employee Rights Attorneys is proud to announce the launching of the firm’s new web site.  The site was designed, built, optimized and is hosted by WebJuris .  The California Employee Rights Attorneys are comprised of experienced legal professionals drawn from prominent San Diego and Bakersfield firms, and are dedicated to seeing that every worker in California enjoys every protection guaranteed to them by the law. Included in this group are attorneys and other legal profes ...
First posted on November 16, 2010 by
The Importance of Renewing Your Domain Name Promptly
Even the government isn’t immune from web best practices. It goes to show that you need to have an active relationship with your domain provider, as a simple lapse in oversight can lead to devastating consequences.

On November 16, 2010 the website the Massachusetts appellate courts uses to post their opinions shut down because someone in the powers that be failed to renew their domain name “massreports.com” in a timely fashion. The site is live again, but who knows after what last minute deals ...
First posted on September 18, 2009 by
Grow Your Practice Online
Promoting your law practice on the Internet has become an indispensible part of any successful legal marketing strategy, and law firm web design is the key to unlocking this strategy. More and more people across the country are turning to the Internet as their first, and at times, only legal resource, and capitalizing on this shift away from traditional contact methods benefits those attorneys with enough vision to expose their practice to the maximum number of potential clients possible.

Law ...
First posted on September 1, 2009 by
Legal Marketing Online Integration Series: Part 1- Getting Started
In an economic downturn, it is those businesses that advertise and market their law firm that not only survive, but thrive in the long run.  By maintaining and promoting continued ‘brand’ recognition through online branding, your business can increase profits despite the highly competitive shrinking market (and YES your law firm is a business).  Those businesses that have the most recognition will get the greater share of the potential client market.

A highly cost effective str ...
858 483-1866
Complete Web Solutions
for the Legal Community
WebJuris