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First posted on June 8, 2009 by
Inviting Content: The Power of the Online Pen

Web Writing Must Combine Call To Action and Inviting Content Writing

Shhh. Stop. Listen:  Is that the sound of someone clicking off your law firm's Website because they didn’t find anything interesting?  In order for an attorney Website to be effective, it must contain content that is inviting. Content writing for attorney websites should reach out and pull you in to the site to stay awhile: read other web pages, review attorney blogs and view images.  But most importantly, atto ...
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