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Original Comment

V. P. Marketing
Heather has it right. Absolutely do not cut your advertising budget during an economic downturn.

In fact, smart companies will increase their advertising budget. Increasing the budget increases the visibility of your product or service, when your competition loses visibility because they have cut their budget. The general public's memory of advertising images that they are exposed to drops dramatically after two to three weeks.

http://www.associatedcontent.com/article/909393/the_importance_of_advertising_during.html
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