Choosing a Legal Website Design Firm: A Primer.
As more and more people turn to the web as their first and primary resource for legal information, having a website is absolutely critical to the growth and success of your practice. If you’re not on the web, you’re not anywhere.
In the Beginning
In the early days of the web, anyone with a connection to the internet and a basic design program could create a primitive site. These days however, it’s a bit more difficult to create a well designed, compelling and engaging web presence.
As the internet continued to evolve, so too did web design best practices. Search engine optimization began to play a large role, developing cutting edge content became the emphasis, and connecting to a target audience drove functionality.
A New Direction
As the quality of page design improved and the web became more accessible, more and more consumers flocked to the internet to research and engage law firms for their legal needs. To accommodate this demand, web design firms sprung up from every corner of the internet, often with mixed results.
Not every web design firm is created equal, however. When considering a website for your legal practice, you need to ask yourself several questions:
How long has this firm been in business? A legacy of quality web projects indicates a commitment to excellence and the desire to embrace new directions of design and presentation. And you want to be sure that if and when an issue arises that someone will still be there to help.
Does their design process include not only an attractive-looking site, but extends to backend considerations such as content creation, search engine optimization, hosting, and marketing campaigns? Designing a great looking website is only the first step. Once in place, your law firm’s website needs constant maintenance and updates in order to stay competitive and capitalize on new marketing and legal trends.
And last, but certainly not least: do they focus exclusively on creating web sites for lawyers? It takes a unique type of design firm to create and maintain a law practice web site. Legal marketing requires an understanding of chains of communications between parties, crafting specific content for practice areas, and an overall understanding of legal processes. Would a design firm that creates sites for t-shirts or patio furniture understand the complexity of communicating complicated and abstract concepts such as negligence, liability, and statute of limitations.
Make the Most of the Web
It’s always a wise choice to do a bit of research before embarking on such an undertaking, and creating an engaging web presence can be a time and labor intense undertaking. Asking these questions early on during your design firm selection process will help you achieve the maximum return on your investment.
If you have questions about what kind of web design firm is right for your practice, visit WebJuris.com and discover for yourself how you can build your presence on the internet.