The Importance of Consistent Website Maintenance for Lawyers Marketing Online
Part of implementing a successful internet marketing strategy is the ability to efficiently update a lawyer website. Whether it's with new content about the latest legal trends, or added functionality, WebJuris can access your site immediately for ongoing maintenance in line with your internet marketing plans.
Lawyers who are marketing online understand that their websites have mere seconds to catch a reader's attention. Broken links or inaccurate information on a lawyer website often leaves the impression that the site is not being properly maintained and reflects poorly on a law firm.
WebJuris builds Content Management Systems that provide lawyers with the capability to update their lawyer websites from any computer with internet access. While some prefer to update their own lawyer websites, many WebJuris clients leave site maintenance up to us.
WebJuris Makes Websites that are Easy to Maintain
When it comes to modifications or site maintenance, some web development teams build sites that are expensive to fix or expand. Additionally, some sites are designed in a way that makes it nearly impossible for web developers to redesign. WebJuris knows that change is inevitable. We strive to make our designs timeless yet we also build lawyer websites that allow affordable updates and redesigns.
Depending on the practice area, legal information may change quickly. Costly maintenance and modifications can cause a web site to lose opportunities for lawyers that are marketing online. For example, when product recalls or FDA information is released regarding dangerous products and drugs, websites become an important tool in law firm marketing.
For lawyers, web sites that can quickly change to accommodate more traffic or videos are more competitive than sites that simply have a few web pages to display the biographies and practice areas of each attorney. This is all a part of how website maintenance affects your web site and overall strategies for marketing it.
If lawyers choose to operate sites that are costly to update or take a significant amount of time to maintain, they can experience a loss of investment dollars and marketing opportunities. This increases the time it takes for a law firms to build an effective online marketing strategy.
Timeliness has become a new aspect of marketing for lawyers online. "Riding the wave" of an emerging type of litigation can generate a significant source of new clients for firms online. On the other hand, if a lawyer website or law firm fails to adequately update their web site to provide information about an area of new litigation, they may be in the position to lose clients who find other lawyer websites more useful.
While maintenance may not seem like an important aspect of marketing for lawyers it can ultimately be the demise of a law firm's online investment dollars. Much like maintaining service on a car or home, keeping your website updated will ensure that the site retains its audience and appreciates in value as it continues to rank with major Search Engines.
Maintenance and the Value of Fresh Content
Another part of site maintenance which increases the value of lawyer websites and the effectiveness of online marketing is the ability to add fresh content. Increasing the amount of keyword rich content to your lawyer website will ultimately attract more potential clients and increase its popularity among major search engines.
After law firms purchase a website, they often don't realize how much it will cost to maintain the site or add new content. Even worse, some lawyer websites require special HTML and programming knowledge to make simple changes. Some law firms fail to regularly maintain the site because they have no more room in their marketing budget.
Another common scenario is that when law firms decide to update, change or perform maintenance on their websites, they can no longer find the original company that built it. This is a common scenario for firms who outsource different parts of their lawyer website development to save money.
WebJuris has been in the legal online marketing business for more than 12 years. We won't leave you with a broken website that can't be fixed. That's because WebJuris offers ongoing maintenance as part of its one-source solution to online marketing.
For lawyers, this takes the burden and worry away from finding someone else to keep the website current and accurate. Protect the value of your online marketing investment, let WebJuris maintain your site or provide you with the tools to do it yourself.