Web Analytics: The Science behind Internet Marketing for Law Firms
If you own a legal web site and are unable to determine whether or not your marketing dollars are generating business, then it's probably time to put WebJuris on the case. The cost of building a custom Web site plus the fees to keep it visible online are a significant investment that can be analyzed by internet marketing tools.
For law firms who want to track their marketing ROI, WebJuris offers a methodology or process to determine how well our services are working for attorney websites. The process, known as Web Analytics, refers to our data mining process and the analysis that ties it all together. It is one of the most critical elements of the WebJuris solution. This is where we quantify our efforts of Internet marketing for law firms.
Web Analytics includes traffic reports, data mining software and years of experience to provide attorneys with websites and marketing strategies providing a clear picture of exactly how effective their promotional campaign is in attracting new clients and retaining clients. WebJuris provides web statistics which include monthly traffic reports used to monitor the performance of Internet marketing for our law firms.
If you are investing money in an online marketing strategy and you cannot answer the following questions, then consider the value of our Web Analytics services which address these major issues in internet marketing:
- What exactly are you getting when you invest in Internet marketing for law firms?
Web Analytics tracks the amount of visitors to your site which reveals just how much exposure your web site is receiving. Our tools show where visitors are going on an attorney's website and show what they are doing when they get there. This will determine whether or not your web site is performing the way you want it to.
- How do potential clients find attorneys websites?
It is impossible to calculate the value of internet marketing for law firms without determining how a potential visitor found your site in the first place. Web Analytics is able to track how potential clients arrived at your web site. WebJuris can then work with your content in order to make sure it targets the types of clients that you want.
- Which keywords do clients use when they find attorneys websites with a Search Engine?
WebJuris does its best to determine the best keywords used in internet marketing for law firms who handle a specific practice area. However, it is not an exact science and sometimes keywords take some tinkering.
- How long do users stay on attorneys websites?
When a user stays on an attorney's website for a short period of time this can be very good or very bad. This all depends on whether or not the visitor leaves the web site without contacting the attorney. Web Analytics help determine the strengths and weaknesses of your pages and where users go.
- What content do users find useful on attorneys websites?
Web Analytics reveals trends in a user's interest in your services. For law firms, this means that WebJuris can add new content to the most popular areas of your website. This will to increase traffic to a particular practice area, resulting in more qualified leads.
- Why do visitors enter attorney's websites?
Some law firms are overwhelmed by data reports provided by their web marketing teams. Web Analytics breaks down the data in way that is most useful to attorneys. WebJuris helps law firms decipher all the marketing information to determine exactly how well the site is performing. This means monitoring where visitors are going on your site and what they are doing. Are they posting to your blogs? Filling out contact forms? Whatever potential clients are doing on your website, we are tracking it.
- Why did the visitor leave the site without contacting the attorney?
Okay, you got us on this one. We can't ever predict exactly what is going on in the mind of the users. However, when a visitor leaves your site, we aren't left scratching our heads either. Web Analytics allows us to determine what visitors were reading just before they decided to leave an attorney's website. WebJuris uses this information to determine if the content is addressing the true needs of the web site visitor.