- Access Logs
- Auto Site Submission
- CMS or Content Management System
- Custom Site Submission
- Image Tags
- Keyword Density
- Keyword Selection Process
- Link Popularity
- Meta Tags
- Organic or Natural Search Engine Results
- Page Views
- Pay Per Click
- Practice Area Sites
- Professional Consultation
- Promotional Efforts Reports
- Promotional Updates
- Robot or Spider
- SEM or Search Engine Marketing
- SERP or Search Engine Results Pages
- Site Enhancement
Access Logs. Most web servers maintain access logs. This log will contain information about which pages have been viewed how many times, what time they came in, any errors encountered if any, and what page referred the web surfer to your page.
Auto Site Submission is a process of sending your Web site and its descriptions to the search engines by using an automated computer system. This method, while allowing for a lower cost alternative to hands-on submission. They are not necessary or useful as part of a long term marketing strategy, as they provide no benefit. Therefore we do not use this method. If comparing to other SEO companies, make sure to ask what type of submission they do.
CMS or Content Management System is an administrative panel of Web site that is usually password-protected. It enables the administrators of a Web site to make changes to the site with little programming or HTML knowledge. It is most commonly used to update the text of a Web site .
Custom Site Submission. The process of search engine submission where a trained professional tailors your site?s submission to meet the unique requirements of each search engine.
Hits. Each hit to a web site doesn't necessarily represent one visitor. Generally, hits refer to not only the web page itself, but all files requested, including all graphics. Therefore, if a page has 25 graphics, each visitor to that page represents 26 hits - one hit for the page and 25 for the graphics.
Image Tags. An "alternate line tag" is how browsers interpret images. It displays when the visitor has images turned off. When the visitor rolls over it, it displays an ALT value. They are mandatory for sites built by the federal government as part of the Americans with Disabilities Act. Known as Section 508, the law was enacted to make the Internet more accessible to people with disabilities. For example, people who are blind are able to understand what images are on a Web site by including an "Image Tag" that a browser can read. WebJuris has used these tags long before they became federal law.
Keyword Density is one method used by most popular search engines to rank and place your Website using keywords. Effective keyword density contains a certain proportion of keywords in relation to the total words on the Web page. Our search engine specialists research the correct density for a particular keyword based on an analysis of the competition.
Keyword Selection Process. In order to begin site promotion, a list of prospective promotional keywords must be created and agreed upon by WebJuris and the client. This process begins with the client providing a list of terms that they feel are relevant for a search of their site. Once this has been submitted, WebJuris will research these terms for popularity and relevancy. The list will then be categorized. Once the client and WebJuris approve the final list, it will be used in the optimization of the site.
Link Popularity is one method used by most popular search engines to rank and place your Web site using outside links to your site. The more relevant and popular the sites are that link to your site, the higher your site's "Link Popularity" will be.
- Reciprocal Links. Used to generate traffic from other websites that are related to your product or service. Reciprocal Link Research involves contacting appropriate companies for potential reciprocal link arrangements.
- Blog Links. Links that come through conversations that occur in blogs. They link to other sources of Web pages outside of that site.
- Forum Links. Links that come through conversations that occur in forums that link to other sources of Web pages outside of that site.
- One Way Links. Links that point directly at your Web site which are not referring back to your Web site.
- Text Links. Links from the body content on the Web page that are considered to be the most natural type of text link because they are written into the text of the page and refer to other pages off of the site.
Meta Tags are Web page elements that are used to augment pages with information that is not normally displayed by browsers. These tags are used by some search engines to rank and classify Web pages based on their content.
Organic or Natural Search Engine Results refer to results achieved by including relevant, keyword-rich content on a Web site. In addition to containing relevant keywords, natural search engine results occur when other sites link to yours as a way of increasing useful content on their sites. Creating relevant content and link popularity are two of the most common ways of creating organic search engine results.
Page Views. Also known as Impressions: As the term indicates, this refers to the number of times each page on your site is viewed by a visitor. If your site has 20 pages, and a visitor goes to all pages, that visitor generated 20 page views. Keep in mind, every time that same visitor returns to your site, they will again generate more page views, regardless of the time between visits. Please note that some affiliate programs use the term page views or impressions synonymously with unique visitors.
Pay Per Click or PPC campaigns are ads in search engines where you pay for the position of your listing. Every time a searcher clicks on your link, you pay the bid amount to the search engine listing your site. You do not pay to have your site listed, only for the click-throughs. The overall price the client pays per click is dependant on the skill of the person running the campaign. Click here to read more about PPC.
Practice Area Sites are sites created exclusively to address a type of Internet user who has a specific type of legal case. Practice area sites can be more effective than unique pages because a separate URL (domain) is used. Practice area sites are optimized to attract visitors searching for specific keywords, or on specific search engines and directories. They also increase the amount of listings with a search engine which increases your visibility.
Professional Consultation with a qualified promotions specialist is essential in devising the most effective promotional strategy. Meetings and phone consultations are arranged to help formulate a strategy for future promotional efforts. Working with our promotions experts directly, you plan the best way to increase your site's popularity, rankings or branding.
Promotional Efforts Reports are created to provide you with a detailed analysis of all promotional efforts and their related measurements of success or failure. You can use these reports to make decisions on what promotional efforts will work for you. Working with our promotions experts directly, you can develop the best way to increase your site?s popularity, rankings or branding.
The reports consist of checking site ratings and keyword popularity to fine tune keywords and content in order to receive better rankings. Other promotional efforts are also made as necessary.
Promotional Updates are modifications made to sites in order to freshen content for search engine listing renewal. Fresh content on a site will increase its rankings especially if it related to the site?s keywords. Keyword-rich content on a site increases the overall keyword density which is a factor search engines use to provide relevant results for a search query.
Robot or Spider. A program used by a search engine to index the World Wide Web content. Spiders are all set differently, but they all capture specific information about a page.
SEM or Search Engine Marketing refers to the overall process of promoting Web sites by increasing their visibility in search engine results pages (SERPs). SEM includes a wide range of methods such as search engine optimization, managing PPC campaigns and submitting sites to directories. SEM is the catch-all term for developing a comprehensive online marketing strategy used to target a specific audience or type of consumer.
SERP or Search Engine Results Pages are the lists of Web sites and their short descriptions that are generated when a search engine user types in a query. There are usually 10 results listed on each page of the results query. The SERPs also include sponsored listings, knows as PPC listings, on the right hand side of the page. Also, local listings are included in search engine results which provide general contact information such as telephone numbers and maps to businesses within the keyword search.
Site Enhancement refers to the technique of using professional page improvements to generate the best search engine placements. Page improvements might include optimization of meta-tags, alt image text, descriptive page titles, etc. Limitations to enhancements may include client suggestions that may jeopardize ranking or exclude the site from a particular search engine.
- WebJuris does not guarantee that any directory, search engine, announcement service, or guide will accept your submission.
- WebJuris does not take any responsibility for the content, claims or representations of any directory.
- Directories are under no obligation to accept any company requests.
- Directories may, at any time, stop accepting submissions.
- Directories that accept your submission typically require from one day to eight weeks or more to add your listing to their database or search results. Paid directory listings are uploaded in 24-48 hours.
- Some directories or search engines do not send an Email confirmation of our submission. We check them to see if your company was posted.
- Some Search Engines or directories did not charge a fee to be listed at the time we visited them. Although, some of them may later decide to charge a fee to be listed. We recommend you visit each site before we start the submission to see if your site should be listed there. If you find any site charging for a listing, let us know so we can update our list accordingly.
- More terms, requirements and guidelines.