- What does a web promotion / SEO firm do?
- Why should my Web site be listed with search engines?
- Does it matter to the search engines how my site looks and functions?
- Why can't I just promote my site myself?
- How do you go about promoting my site?
- Why is my site not indexed?
- Can I design and build my own site and have you promote it?
- Who maintains/updates the meta tags? Do you do it or can we do it ourselves?
- How long does it take for my site to get listed once I've signed up?
- Why don't I just go with the guys who say they will submit to 300,000 Search engines for $29.99?
- What if I need a lot of traffic right away?
- What is pay-per-click and why would I want it?
1 What does a web promotion/SEO firm do?
We bring clients to your site by a number of methods that increase your site's ranking and visibility on the most popular search engines and directories. These methods include researching how your clients look for you, optimizing your site to get the best rankings on search engines and submitting and promoting your site. For each client we determine the most cost-effective means of doing this and provide regular updates on how effective these efforts are.
In addition to this WebJuris uses feedback from our customers to better target their client base and fine tune your campaign. We also manage pay-per-click advertising to bring targeted clients to your site.
2 Why should my Web site be listed with search engines?
Search engines are the road map of the Internet. If your firm's web site is not listed by the search engines most new clients will have no way to find you.
3 Does it matter to the search engines how my site looks and functions?
Yes, actually, it does. The search engines look for certain content in a document you submit. They even look at your images!
In addition the functionality and ease of use of your site will affect what your hard-earned visitors do once they get to your site. If you draw them to the site with effective promotional methods and they are turned off by a confusing interface then all you've done is wasted their time.
4 Why can't I just promote my site myself?
You can promote your own site, but unless you have the experience, knowledge and tools you're probably better off hiring a professional. By hiring a reputable SEO firm you can be assured that your site will get effective promotion and you can expect to be shown reports detailing the success of the campaign.
5 How do you go about promoting my site?
We promote your site through hands on hard work and smarts. We've been promoting Web sites for years and simply put, we've gotten good at it. Using a combination of site optimization, Pay-Per-Click promotion and placement we get our clients the traffic they need.
6 Why is my site not indexed?
If you submitted your URL and you're not finding it, wait a month then check again. If it's still not in the top ten, your check must have bounced ;-) It takes 6-9 months for sites to be found and indexed by the major search engines.
7 Can I design and build my own site and have you promote it?
Maybe, but we may have to modify some parts of your site to ensure it's search engine friendly. It may be so extensive as to undue whatever "savings" came from building it yourself.
8 Who maintains/updates the meta tags? Do you do it or can we do it ourselves?
We maintain the keywords for our promotional clients. The reason it is best for us to do so is that we know how to research the terms and monitor their placement and effectiveness. We are of course open to client suggestions and will add, change or research specific keywords at the clients request.
9 How long does it take for my site to get listed once I've signed up?
Every search engine and directory is different. In some cases, your Web site URL will appear right away on search engines; in others, it may take months for your site to be added. In other instances, your site may not be listed at all, due to content or a backlog of submitted sites. Additionally, listings may move higher or lower, or be removed.
Submissions take time:
Many search engines and directories put your site address in a queue. Some will manually add your site when they get a chance. Some will wait to check your site out for content and add the site if the content meets the criteria for their links and if your submitted information matches your site's content.
Depending on the keywords you are trying to get ranked on, it could take longer to get listed due to the competitive nature of particular keywords. For example, the search term "auto accident attorney" is more competitive than the search term "grand forks auto accident attorney", so the two search terms would differ in the amount of time it takes to get ranked in search engine results.
10 Why don't I just go with the guys who say they will submit to 300,000 search engines for $29.99?
First off there aren't 300,000 search engines to submit to, there really aren't more than 3 that are of any value. When you see an offer for massive promotions at a very low cost what you are really getting is ripped off. What they will do is enter your email address and URL into a program that will add you to thousands of Spam lists.
11 What if I need a lot of traffic right away?
Conventional search engine optimization is very cost-effective and necessary to the promotion of a web site in the long run, however getting traffic quickly, to meet a deadline, or just to get a leg up on the competition requires a more assertive approach.
For commercial promotion WebJuris has found pay-per-click advertising to be the most effective method. With pay-per-click you only advertise to clients who are already looking for your product and only pay when they go to your site.
12 What is Pay-Per-Click and why would I want it?
Pay-per-click is targeted advertising that uses the terms entered by a potential client into a search engine to provide links for products and services that they are already looking for.
Search terms are researched for their popularity and relevance to a client's site and then each term is bid on. When a client enters a selected word or phrase into the search engine a small ad will appear near the top of listings linking to the client's site. The customer only pays when the potential client follows the link to this site.
One advantage of this is that the client is already looking for your product, or a similar one, when they enter the search term. Then they have an opportunity to read a description of your site before deciding that it is what they want and only when they click the link to you.
The second advantage of this is that we have total control over the placement and wording of the ad and can often get your listing on the first page of the most popular search engines in one or two days.
There are many reasons to choose WebJuris to manage your pay-per-click accounts. First we manage the entire process for you, from researching terms, selecting and setting up accounts and managing the bids based on your approved budget. The PPC campaigns we manage appear in the most popular search engines which account for over 90% of the Internet searches, this includes Google, MSNSearch, Bing and Yahoo.
- What is Pay-Per-Click and why would I want it?
- Why should I hire WebJuris to manage my PPC campaign?
- How much money do I need to spend to launch a PPC campaign?
- How can I use PPC to bring in more clients and grow my practice?
- Why can?t I manage my own PPC campaign?
1 What is Pay-Per-Click and why would I want it?
Pay-per-click is targeted advertising that uses the terms entered by a potential client into a search engine to provide ads with links for products and services that they are searching for.
Search terms are researched for their popularity and relevance to a client's site and then each term is bid on. When a client enters a selected word or phrase into the search engine, a small ad will appear in blue writing to the right of the original listings. The ads are linked to the client's site. The client pays when the potential client follows the link to this site.
One advantage of PPC advertising is that the client is already looking for your legal services when they enter the search term. They have an opportunity to read a description of your site before deciding that it is what they want and only when they click the link to you.
The second advantage of PPC is that WebJuris has total control over the placement and wording of the ad and can often get your listing on the first page of the most popular search engines in one or two days.
2 Why should I hire WebJuris to manage my PPC campaign?
There are many reasons to choose WebJuris to manage your pay-per-click accounts. First, we manage the entire process for you, from researching terms, selecting and setting up accounts and managing the bids based on your approved budget. The PPC campaigns we manage appear in the most popular search engines which account for over 90% of the Internet searches, this includes Google, Bing, and Yahoo.
3 How much money do I need to spend to launch a PPC campaign?
It depends on the type of campaign you are launching. Some keywords are more popular than others, so it will cost more to purchase an ad for that particular term. By consulting with a WebJuris search engine specialist, you will be able to get a more accurate cost for a PPC campaign.
4 How can I use PPC to bring in more clients and grow my practice?
PPC ads are the paid listings that appear next to the natural, original results to keyword searches on search engines such as Google, Yahoo and MSN. They are the ads that are listed in blue. They appear when users type in a particular keyword that you have purchased as part of your Pay-Per-Click campaign. Your campaign is charged each time a user clicks on your ad which takes the user to your website. As more people click on your ad, the more likely you are to get a new client who is contacting your law firm for more information or to handle his or her case.
5 Why can?t I manage my own PPC campaign?
You can manage your own PPC account. However, the Search Engine specialists at WebJuris are skilled at writing the types of ads with proper keywords that generate the best PPC results. WebJuris search engine specialists manage the bids in a way that is cost efficient. Other aspects of the PPC campaign such as ad writing and quality score take experience to perform correctly.
Web Analytics FAQs
- What are Web Analytics and why should I need to know about them?
- How can Web analytics help my law firm?
- How does Web Analytics measure marketing success?
- How much does Web Analytics Cost?
1 What are Web Analytics and why should I need to know about them?
Web Analytics are reports which measure visitor activity which ultimately reflects the success of your Website. Specifically, the reports show the amount of traffic your site is receiving and the pages users are visiting. Web Analytics also shows the keywords users are entering into search engines to find your site.
2 How can Web analytics help my law firm?
By monitoring the different aspects of traffic and the amount of time users spend on your Web site, Web Analytics can provide useful information about whether or not the content, navigation and SEO are working together to generate client contacts.
3 How does Web Analytics measure marketing success?
Web Analytics shows whether or not potential clients are contacting you by filling out information in the e-mail forms listed on your Web site. This is known as a conversion: where a user becomes a potential client by submitting their contact information in order to receive legal services. WebJuris measures law firm marketing by the amount of visitors who become potential clients when they leave contact information.
4 How much does Web Analytics Cost?
Web Analytics is a service that is included in several different marketing packages that WebJuris and clients agree upon in advance. If you would like more information about cost contact us.
Law Firm Marketing FAQs
- How can WebJuris market my firm?
- What is the best way to market my firm?
- How can law firm marketing grow my practice?
- What tools do you use to market my law firm?
- What do I need to provide to begin law firm marketing?
1 How can WebJuris market my firm?
WebJuris offers attorneys several different ways to market their law firms in addition to building Websites. Blogs, press releases, video, and e-mail newsletters are some of the products WebJuris uses to market law firms.
2 What is the best way to market my firm?
Every firm is different and has unique needs in order to meet their advertising demands. Even each practice area is different and should be marketed differently to receive the best results. WebJuris can review your marketing strategies and suggest new ones to achieve the goals of the law firm.
3 How can law firm marketing grow my practice?
By reaching the types of clients you have decided to target, WebJuris determines the best way to market your law firm. The target audience of the marketing must be decided before you invest time and money into a law firm marketing strategy. By fine-tuning this strategy you can grow your practice by advertising to the clients you want.
4 What tools do you use to market my law firm?
Blogs, newsletters, video, multi-language capabilities, developing corporate identities and branding, are all ways that WebJuris can market your law firm. Any combination of these tools can be customized to reach your target audience.
5 What do I need to provide to begin law firm marketing?
Many law firms already have a corporate identity in place and would like to expand upon what they have online. It?s always a good idea to ?shop? the competition to see what competitors are doing to market their law firms. If you see ideas that are effective, WebJuris can create a strategy to include any ideas that you bring to the table.