Put the Best Face of your Firm Forward: WebJuris & Law Firm Advertising
Law firm advertising continues to evolve in different ways to address the growing and diverse needs of legal clients. In the age of information overload, the potential clients of your law firm are searching for credible information that can quickly guide them to the legal advice they need.
Whether it's through the television or internet, potential law firm clients are bombarded with commercials and advertising. Legal services online are a different type of advertising because the client is searching for the attorney rather than the attorney searching for the client. Connecting a potential client to an attorney who specializes in the client's practice area is the goal of law firm advertising online.
Let WebJuris promote your law firm online with techniques proven to increase your exposure. Our law firm advertising services include:
- Law firm Email: Connect with your law firm and existing clients with regular announcements filled with helpful tips and articles.
- Attorney Newsletters: Help maintain the lines of communication with your existing and potential clients.
- Press Releases, Blogs & Video: The more we write when marketing your legal services, the better results you will get online. It's that simple. More content on your site means that clients will find you faster.
- Branding & Identity: Perhaps your law firm needs a whole new look. In addition to our attorney website design services, WebJuris can develop a whole new corporate identity to brand your law firm. We have years of experience marketing legal services, it's all we do.
- Attorney Biographies: Let WebJuris update your law firm's biographies to reflect their current licenses and awards. When you hire new attorneys or win cases, the web world needs to know about it.
Law Firm Advertising with Blogs, Press Releases and Videos
Sometimes search engine users have no idea what practice area they should search in to find an attorney. Potential clients don't know exactly what type of lawyer they need; they just want to know if they have a case. This requires your web site to include the right information for clients who are using different search terms to find you.
WebJuris can publish blogs, press releases and even videos to utilize the latest technology in online marketing. The legal services included in your site's content should ultimately target the type of clients your law firm practice serves. The content can attract new clients online while also enhancing the existing content on your web site.
Each different type of relevant content whether it be a blog, press release or video on a legal web site, increases its credibility with search engines and also provides more ways to engage a visitor. Also, different forms of law firm advertising will provide your firm with increasing exposure on the web which promotes your law firm.
WebJuris handles your law firm's advertising online and monitors progress
In addition to excellent exposure, we can track the results of your law firm advertising online to measure the behavior of visitors to your site. This allows WebJuris to evaluate how well the web site is serving the marketing and promotion goals of your law firm. Marketing the legal services on your website means maximizing each dollar spent to get the best return on your investment.
Maximizing the ROI of your marketing strategy involves monitoring every aspect of the campaign to ensure its efficiency. If something isn't working, we will find ways to improve it. We can enhance your existing efforts with other products.
For example, if you are utilizing our SEO services for the search terms in your practice area, we can determine whether or not you are reaching your target audience. For each contact you receive from your web site, our Search Engine Specialists can determine the search terms they used to get to your site. Because the search terms and search engines are constantly shifting, WebJuris stays ahead of the curve with training from leaders in the SEO industry.
The Value of Custom Email Newsletters & Law Firm Email
Another powerful and cost-effective form of marketing your legal services online is a WebJuris custom electronic newsletter and law firm email to help maintain the lines of communication with your existing and potential clients.
Electronic newsletters are sent on a regular basis while law firm email is sent as often as you feel appropriate. Marketing your legal services with newsletters and emails can appeal to the emotional and personal side of internet users who look forward to hearing more about your law firm.
Frequent and regular communication from a law firm creates a bond between readers, clients, and the practice. WebJuris Newsletters are informative and helpful, high in news content and low in blatant self-promotion. WebJuris can create professional looking electronic newsletters that investigate emerging industry topics, while entertaining their readers. Newsletters should also articulate your firm's expertise and reliability while effortlessly marketing its legal services.