WebJuris manages Pay-Per-Click (PPC) campaigns for attorneys
Online marketing has many components that offer different ways of increasing the success of a well constructed lawyer internet marketing strategy. Pay-per-click campaigns have become one of the most effective ways to drive traffic to a website in the least amount of time.
For attorneys, internet marketing via pay-per-click campaigns, known as PPC advertising, is a targeted internet marketing effort that uses the terms entered by a potential client into a search engine, such as Google, to provide links for products and services that they are already looking for. The PPC ads, labeled "sponsored results" by the search engine, are published along the right hand side and above the "organic" search results. This is one type of search engine marketing or SEM.
How PPC Works in lawyer internet marketing plans
WebJuris Search Engine Specialists bid on search terms for the PPC campaign after researching their popularity and relevance. Each term is bid on using funds allocated by the attorney. The internet marketing budget reaches its full value when a search engine user clicks on the ad which takes the user to the site of the advertising attorney. This lawyer internet marketing strategy pays off because the PPC campaign is only charged when a potential client actually "clicks" on the attorney's ad.
Advantages of Pay-Per-Click in attorney internet marketing
One advantage for the attorney is that the internet marketing is only targeting clients who are searching for their particular service. The potential client has an opportunity to read a description of the attorney's web site before deciding to click on the ad and potentially contact the attorney. Instead of the lawyer "approaching" the client online, the potential client makes the deliberate decision to visit the web site of that particular attorney.
Lawyer internet marketing via pay-per-click campaigns is especially powerful because it can be easily monitored to determine its efficiency in online marketing. As a pay-per-click campaign progresses, Search Engine Specialists examine whether the visitors who are clicking on the ads of the pay-per-click campaign are the same ones who were originally targeted with the chosen keywords and can quickly make any necessary adjustments.
Another advantage of PPC in a comprehensive lawyer internet marketing campaign is the direct control WebJuris maintains over the placement and wording of the PPC ads. WebJuris can often get your listing on the first page of the most popular search engines in as little as one day. Also, because the PPC campaign is controlled by WebJuris, the campaign can be started and stopped quickly to make the most of your advertising dollars.
PPC and ROI in attorney internet marketing campaigns
For lawyer internet marketing plans, WebJuris considers PPC advertising to be the most effective and aggressive method of search engine marketing or SEM. Attorneys use PPC to target clients who are already looking for their specific keywords and only "pay" when that client "clicks" on the ad for the lawyer's website. Again, this increases the likelihood that the visitor will become a client of the attorney.
The attorney internet marketing strategies or SEM offered by WebJuris can include ongoing PPC services as part of its internet marketing promotions or on an as-needed basis to attract a client with a particular type of legal problem. For example, some firms use the WebJuris SEM team to target only clients involved in a specific class action or mass tort litigation.
When targeting specific type of clients, or for an overall lawyer marketing strategy, WebJuris recommends that PPC is used in conjunction with its SEO services for attorneys who want to maximize their total internet marketing potential and increase the impact of their legal promotions online.
Experience gets results in the PPC world
There are many reasons to choose WebJuris to manage your PPC accounts in your internet marketing campaign. We carefully manage the entire process, from researching terms, selecting and setting up accounts, writing the ads and managing the bids based on an approved budget.
By far, the most important reason to hire WebJuris to manage your PPC campaign is the history of success we have with our attorneys. Internet marketing campaigns managed by WebJuris PPC experts get top rankings in the most popular search engines. That means that our PPC internet marketing team is able to target more than 90% of the Internet searches including potential clients using Google, MSNSearch, Yahoo and AOLsearch.
Because we can target the majority of internet users who are searching for a particular type of attorney or answer to a legal question, WebJuris has your case covered. Much like any client at your law firm, the PPC campaigns used in internet marketing create an ongoing process that needs frequent monitoring to ensure that all components of the web site are working properly. That is why you will always get more than a website with WebJuris. We create partnerships to help you realize the true value of your investment in internet marketing.