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First posted on January 25, 2012 by
Step-by-Step: Set Up Your Google+ Business Page
RosArt Google Plus for Business Page Setup
In order to create a Google Plus (G+) Business Page you must first have a regular G+ profile page. If you already have one skip to step 8, if not follow the steps below:
1) Visit
https://plus.google.com
and click on the “Create an account” under the “Sign In” button. If you already have a Gmail account and would like to link your business to that email, you can just click the “Sign In” button.
2) After clicking on the “Create an account” link fi ...
First posted on December 28, 2011 by
Who Owns Twitter Followers?
PhoneDog, a website that reviews and reports on mobile devices and services, has sued former employee Noah Kravitz for $340,000 over the ownership of the PhoneDog Twitter account and its followers.
Part of Kravitz’s duties at PhoneDog was to set up and use the company’s Twitter feed to promote PhoneDog . Kravitz opened a PhoneDog Twitter account linking it to his personal email account, @PhoneDog_Noah. Kravitz used the account to promote PhoneDog’s services and news.
Through hi ...
First posted on December 21, 2011 by
Small Law Firms Have Bigger Social Media Presence
Vizibility, Inc. and LexisNexis have released the results of a survey done on social media marketing use by attorneys and law firms. The research suggests most lawyers use some social media platform as part of their overall marketing strategy.
A whopping 81% of survey respondents reported already using social media marketing while another 10% indicate they plan to add social media to their marketing mix in 2012.
Most attorneys also consider social media marketing as an important element in t ...
First posted on December 14, 2011 by
The “Face Value” of Digital Ads
Digital ads are popping up everywhere – bus stops, gas stations, and your local shopping mall. While you stand there checking out the ad, what you may not know is that some are also
checking you out
.
New digital ads from Intel use facial detection cameras with specialized software to
determine a consumer’s age and gender
, and then displays an ad tailored to that demographic. A young woman may be shown a cosmetics ad while an older man could be shown an ad for a high-end car.
The product,
AIM Su ...
First posted on December 7, 2011 by
Congress Attacks Internet Freedom: SOPA and PIPA
What do Democratic Senator from Vermont Patrick Leahy and Republican Representative from Texas Lamar Smith have in common (besides being politicians)? Both are championing bills expanding the U.S. government and copyright holder’s powers to fight online trafficking of copyrighted material and to curb access to websites which infringe on copyrighted material or counterfeit good, especially those outside the U.S.
Both bills have wide bi-partisan support. The main supporter of both bills is the ...
First posted on November 22, 2011 by
YouTube Redesign Hopes to Integrate Facebook Users with Google+
Google has redesigned their look for YouTube based on feedback received from users, partners and channel owners after the YouTube Cosmic Panda update. According to Google, the
goal of the redesig
n
is an effort to help users customize their channel, engage their audience and expand their presence.
The new design is still in testing but will have a more
socially integrated layout
that emphasizes sharing among social media. Google has included both Google+ and Facebook sharing options within the ...
First posted on November 17, 2011 by
Social Media and e-Discovery: Closing the Barn Door after the Horse
We all know that once something is out in cyberspace through social media there’s very little hope of ever getting it back (actually zero percent). Politicians and celebrities have been waking up to that hard, cold fact in recent years.
Social media and e-discovery are two newly related issues. An attorney would not tell his client to destroy e-mails, wipe his hard drive or shred any documents relating to a lawsuit. But what about the status updates, photos and videos posted on social me ...
First posted on November 3, 2011 by
Google Announces Fresher Search Results
Google announced today that they have made a significant improvement to their ranking system which will impact roughly 35 percent of searches and will better determine when to give more up-to-date results based on various degrees of freshness. Depending on which search terms you use, this new “freshness” algorithm will figure out if the most relevant recent results are from an hour, day or week ago. Information today may be irrelevant tomorrow.
This update to Google’s search algor ...
First posted on November 2, 2011 by
Do You Know What's On Your Website?
Your Website as a Marketing Tool
There’s no question anymore if an attorney or law firm needs an internet presence. The answer is yes, you do. Your website is a
significant
form of advertising, brand recognition and consumer education.
Since your website is the place to differentiate yourself from the competition, always include any awards, honor, papers, videos, audio and certifications. Strict rules must be followed on any attorney’s website so as to not misrepresent themselves to the p ...
First posted on October 20, 2011 by
5 Things Your Law Firm Website Needs Right NOW
Most attorney and law firm websites today just exist on the web. Maybe a potential client will find you and then take a look at your website. Is it interesting or dull? Do they look at your other pages, like the attorney bios or practice areas? Does your site even include other pages? If your website doesn’t have these features, it is not working for you. If your website doesn’t include these features,
you are losing clients and money
.
These 5 tips will help make your website more user-f ...
