Promotion

SEARCH ENGINE OPTIMIZATION	INTERNET ADVERTISING	PAID LISTINGS	DIRECT MARKETING	WEB ANALYTICS

Traditionally, advertising has been a one-way transaction. On the Web, however, interested clients can be active participants with the touch of a mouse. Business can then be done in real time, from any location.

WebJuris uses targeted advertising on search engines and directories to bring clients to you, through Pay Per Click Advertising and Paid Inclusion.

• Pay Per Click (PPC) Advertising.
  Pay Per Click allows you to obtain preferential listings by bidding for appropriate keywords. When a potential client enters a given keyword or phrase into a search engine, a small Pay Per Click advertisement appears near the top of the listings, linking to your site. You only pay when the advertisement receives a click (on a cost per click basis), and only these self-qualified clients are instantly directed to your site.
  
  Pay Per Click advertising is different than "traditional" online advertising, where advertisers pay according to how many times their ad is displayed. When done correctly, Pay Per Click Advertising can produce highly targeted traffic-something of extreme value to your firm.
  
  
• Paid Inclusion.
  Receiving regular, high-volume traffic to your website means ensuring that the website is promoted correctly in order to maximize visibility and rankings. In this scenario, it can take weeks or months after submitting your website to the search engines, before your site is listed in the search results.
  
  A number of search engines are now offering Paid Inclusion. They charge a fee in order for your site to be listed or to gain a priority search engine listing. With Paid Inclusion your site will be listed within 2 to 7 days (different search engines offer different time limits).
  
  Another benefit of Paid Inclusion is that your listing will be updated regularly. So, if you optimize your page periodically, you will see the results within a few days, versus the few months it could take if you were submitting normally.
  
  WebJuris specialists can advise you on the most suitable and cost-effective solution for paid listings.