Promotion

SEARCH ENGINE OPTIMIZATION	INTERNET ADVERTISING	PAID LISTINGS	DIRECT MARKETING	WEB ANALYTICS

Search engines provide guides to the Internet Universe, and act as essential tools for online promotion and web site link popularity. However, the configurations and rankings of search engines are dramatically shifting and unpredictable. If your law firm's web site is not listed or positioned well in the correct places on the search engines, most potential clients will not know that you exist. WebJuris' Search Engine Optimization includes:

• Research
  We use top industry software and tools to determine the changing criteria that search engines use to rank web sites. We also thoroughly research your legal practice areas, target audience demographics, and the best methods of web site promotion to increase visibility and link popularity. This includes key phrase research, which assures that our selected keywords and key phrases are words that your potential clients use to find your site.
  
  
  
• Optimization and Submission
  
  
  • Directory and Search Engine Selection. We continually review and update our selection of the thirty most important search engines and directories on the World Wide Web, to ensure that our Search Engine Optimization Specialists are targeting the right places. Since these rankings fluctuate so dramatically and frequently, WebJuris regards this step as one of the most crucial in promoting your site effectively.
    
    
  • Site positioning and maintenance. We use the latest optimization techniques to rank your site in the top positions on the major search engines to ensure maximum visibility. We continually make updates to your website to ensure that you keep your high rankings and keep moving up into top positions. With your website maintaining high rankings, your law firm will have exposure to a larger audience which is crucial to gaining new legal clients.
    
    
  • Intelligent Strategic Positioning. We submit your lawyer web site to the major directories and law related directories. A few search engines draw their results directly from directories. Having your website included in a directory will bring you traffic and can help strenghthen your positions in the search engine results.
    
    
  • Content and Copy Optimization. Your site's positioning is strengthened by optimizing its wording, phrasing, and context. Search Engine Optimization copywriting can maximize your search engine visibility, help gain top positioning for specific key phrases, and increase page conversion rates. WebJuris also uses HTML Code Optimization, emphasizing the keywords and categories that you are promoting for maximum search engine placement.
    
    
  • Link Popularity. Your web site's link popularity helps determine your site's relevance, visibility, and positioning by increasing the number of links to your site from other sites. Building link popularity with law related websites is an important way of optimizing your site.