Resources

DEFINITIONS	INTERNET NEWS	SEARCH ENGINE RELATIONAL CHARTS

Site Submission Auto Site Submission Custom Site Submission Express Site Submission Reports Monthly Search Engine Report Monthly Banner Report Analysis of Promotional Efforts Promotional Efforts Report Promotional Updates Ranking Methods Link Popularity Click Popularity Keyword Density Search Engines Top Search Engines Search Engine Directories Local/Industry Web Directories

SEO Methods Professional Consultation Pay Per Click Management Satellite Site Enhancement Meta Tags Basic Meta tags Advanced Meta tags Theme Based Meta Tags Basic Meta Tag Enhancement Advanced Meta Tag Enhancement Web Site Titles Keyword Selection Process Keyword Categories Reciprocal Link Research Paid Inclusion Terms Access Logs (server logs) Directory Hits Image ALT tag Interstitial Page View Robot or Spider Search Engine

Auto site submission is a process by which your site is submitted to the search engines by automated computer system. This method, while allowing for a lower cost alternative to hands on submission, by definition lacks the intervention of a trained professional to make sure your site is listed optimally in all search engines. Therefore we do not use this method. If comparing to other SEO companies make sure to ask what type of submission they do.

Custom site submission is our process of search engine submission where a trained professional enters your site into each search engine individually, allowing your site to be submitted differently for each engine and therefore optimized to get your site better ratings on each search engine. This process guarantees you better search engine rankings for your site.

Express site submission is the process of submitting to the search engines so your site gets indexed within 4-6 days. A trained professional enters your site into each search engine individually, allowing your site to be submitted differently for each engine and therefore optimized to get your site gets better ratings on each engine. This process gets you better search engine rankings for your site. Service fees are nonrefundable.

Static banner is an entry level option for banner exchange services that allows you to participate in banner exchange services and setup banner exchange deals with anyone else on the net.

Animated banner is the same as non-animated but is designed to catch the eye of the viewer through the use of movement. Animated banners tend to have better results. They are more visible and are capable of displaying more information than a static banner. Generally, the initial banner creation cost is higher, but other factors remain the same.

Banner exchange setup is the process of registering your Web banners with the banner exchange service provided by LinkExchange.

Banner exchange location can be set up in multiple locations on your site, allowing you to get more placement of your banner.

Monthly search engine reports are generated to record how your site ranks on search engine listings. These reports indicate your positioning given a particular keyword or phrase on all the search engines you are registered with. This is used to decide where work is needed in increasing your sites presence in related searches.

Monthly banner report is a read out of how many times your banners are being seen and what their click through rates are.

Satellites are mini web sites created exclusively for listing with search engines and directories. Satellites are more effective than unique pages because a separate URL (domain) is used. Satellites are optimized to attract visitors searching for specific keywords, or on specific search engines and directories. They also increase the amount of listings on a search engine or directory, multiplying your visibility.

Analysis of promotional efforts consists of checking site ratings and keyword popularity to fine tune keywords and content, to receive better rankings. Other promotional efforts are also made as necessary.

Pay Per Clicks are listings in special search engines and directories where you pay for the position of your listing. The higher you bid, the higher your placement in search results. Every time a searcher clicks on your link, you pay the bid amount to the search engine or directory listing your site. You do not pay to have your site listed, only for the click troughs. Click here to read more about PPC.

Promotional updates are modifications made to sites in order to freshen content for search engine listing renewal.

Link Popularity is one method used by most popular search engines to rank and place your Web site using outside links links to your site. The more relevant and popular the sites are that link to your site, the higher your site's "Link Popularity" will be.

Click Popularity is one method used by most popular search engines to rank and place your Website using "clicks." The more "unique" clicks your site receives, the higher your site's "Click Popularity" will be.

Keyword Density is one method used by most popular search engines to rank and place your Website using keywords. The number of times your site has particular words in a document and/or page, is a factor to determine appropriateness to the listing. The density of those keywords has to be in the correct proportion of total text in order to work effectively.

Professional consultation with a qualified promotions specialist is essential in devising the most effective promotional strategy. Meetings and phone consultations are arranged to help formulate a strategy for future promotional efforts. Working with our promotions experts directly, you plan the best way to increase your site's popularity, rankings or branding.

Promotional efforts reports are created to provide you with a detailed analysis of all promotional efforts and their related measurements of success or failure. You can use these reports to make decisions on what promotional efforts will work for you.

Reciprocal links are used to generate traffic from other websites that may or may not be related to your product or service. Reciprocal Link Research involves contacting appropriate companies for potential reciprocal link arrangements.

Site enhancementis the technique of using professional page improvements to generate the best search engine placements. Page improvements might include optimization of meta-tags, alt image text, descriptive page titles, etc. Limitations to enhancements may include client suggestions that may jeopardize ranking or exclude the site from a particular search engine.

Meta Tags are Web page elements that are used to augment pages with information that is not normally displayed by browsers. These tags are used by some search engines to rank and classify Web pages based on their content.

Basic Meta tag creation (includes keywords and the description). Created based on general search engine standards and practices.

Advanced Meta tag creation (includes keywords and the description). Created based on manual research for specific popular search queries.

Theme Based Meta Tags (including the keywords and the description). Are created based on manual research for specific popular search queries on a specific subject of a Website.

Basic Meta tag enhancement (includes keywords and the description). Enhancement based on general search engine standards and practices.

Advanced Meta tag enhancement (includes keywords and the description). Enhancement based on research for specific popular search queries.

Web site titles are important because they are an important search engine ranking aspect criteria. We provide unique titles on each main section of your Web site.

Keyword Selection Process

In order to begin site promotion, a list of prospective promotional keywords must be created and agreed upon by WebJuris and the client.

This process begins with the client completing their Profile and providing a list of terms that they feel are relevant for a search of their site. Once this has been submitted, WebJuris will research these terms for popularity and relevancy. The list will then be categorized as outlined below. Once the client and WebJuris approve the final list, it will be used in the optimization of the site and for creating Monthly Keyword Reports. These Reports are used to further refine our efforts and to verify the WebJuris search engine position guarantee.

Keyword Categories

Keyword phrases are divided into three categories, based on the relative level of competition for the ranking with the keyword phrase.

Category Definitions:

• Category "A" terms are keywords that are highly competitive. This may mean that a small number of competitors have well funded search engine marketing campaigns in place for this term, or that a large number of competitors have longstanding web marketing campaigns to compete for the keyword phrase, or any variation thereof. Category "A" phrases are usually those for which the competitors have an existing PPC campaign and visible ranking may not be possible without a paid listing budget.
• Category "B" Terms are moderately competitive and highly relevant to the client's site. These are terms that have some level of competition, but ranking may be achieved with a well-crafted SEO campaign including content and code keyword enrichment, targeted domains and possibly link building.
• Category "C" terms are keyword phrases that are relevant to the client site, but more specific to its content. These may be valuable for traffic and visibility purposes, but might not be the most searched for terms in their category. The client site may have an edge in achieving ranking with these terms due to their business location or other factors.

The above categories can be applied to our packages to show what kind of keywords can be accepted on the list of promotional keyword phrases mutually accepted by WebJuris and our clients. On this chart, the numbers from each category that can be accepted towards the total are listed by package level.

Keyword List Categories Chart

	A	B	C	Total Terms
PACKAGE 1	4	9	15	28
PACKAGE 2	5	10	16	31
PACKAGE 3	6	11	17	34
PACKAGE 4	7	12	18	37
PACKAGE 5	8	13	19	40
PACKAGE 6	9	14	20	43
PACKAGE 7	10	15	21	46
PACKAGE 8	11	16	22	49

Top Search engines

This is our current list of top search engines. The "top" designation is defined by each engine's public popularity. Statistics prove them the most valuable and highly trafficked search engines. Due to the ever shifting, merging and emerging nature of the search engine industry, the list can and probably will be changed and updated in the course of your contract period with WebJuris.

AllTheWeb/Fast	Alta Vista	AOL Search
AskJeeves	Fast	Google
HotBot	iWon	Lycos
MSN Search	Teoma	Yahoo (Web Pages)

Web Directories

Web Directories require special submissions. They do not list pages automatically, as true search engines do. This is our current list of the top Directories. The "top" designation is defined by each Directory's public popularity. Statistics prove them the most valuable and highly trafficked Directories. Due to the ever shifting, merging and emerging nature of the search engine and web Directory industry, the list can and probably will be changed and updated in the course of your contract period with WebJuris. Please see the additional charge fee.

Alexa	Galaxy	HotRate
InfoSpace	LookSmart	Open Directory Project
SuperPages	Zeal	Yahoo!

Paid Inclusion

Certain directories and search engines provide paid inclusion programs that can reduce the time it takes to get your site listed and increase it's visibility. When we initiate a promotional package for your site we will determine which paid inclusion provider will be the most beneficial and apply any paid inclusion credits toward this.

Paid Inclusion Providers

Alta Vista	Business.com	Fast
Inktomi	Teoma	Yahoo

Local/Industry Specific Web Directories

Local Web Directories and industry specific directories require special submissions. Local Directories are mostly for Companies that do business locally, or have different locations and want to be listed individually. Industry Specific Directories are available to sites that meet specific requirements, usaully a particular field. If you come across a directory that you want to be added to, feel free to let us know.

Access Logs (server logs)

Most web servers maintain access logs. This log will contain information about which pages have been viewed how many times, what time they came in, any errors encountered if any, what page referred the web surfer to your page.

Directory

A site that categorizes the World Wide Web based on input submitted by someone. A good example of this is Yahoo, Snap and Dmoz. In this case, the actual web content is never accessed. When someone searches for a keyword, this is referenced against a database of sites that contain a title and description for a particular site. Once again, this site is categorized by topic and someone from the directory will probably modify the title and description you submit.

Hits

Each hit to a web site doesn't necessarily represent one visitor.Generally, hits refer to not only the web page itself, but all files requested, including all graphics. Therefore, if a page has 25 graphics, each visitor to that page represents 26 hits - one hit for the page and 25 for the graphics.

Image ALT tag

An "alternate line tag" that displays if the visitor has images turned off, and when he/she rolls over it, it displays its ALT value.

Interstitial

An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.

Page View

Also known as Impressions: As the term indicates, this refers to the number of times each page on your site is viewed by a visitor. If your site has 20 pages, and a visitor goes to all pages, that visitor generated 20 page views. Keep in mind, every time that same visitor returns to your site, they will again generate more page views, regardless of the time between visits. Please note that some affiliate programs use the term page views or impressions synonymously with unique visitors.

Robot or Spider

A program used by a search engine to index the World Wide Web content. Spiders are all set differently, but they all capture specific information about a page. A Spider or Robot can crawl though your site voluntary.

Search Engine

A site that indexes World Wide Web pages based on content. Each engine works differently. Most of them have a "Add URL" page, sometimes with options that they charge you for or not. The search engines get their content from spider (see below) programs. Some popular search engines are Infoseek, AltaVista, HotBot and Lycos.

Discontinued Search Engines

InfoHiWay	Comfind	World Search Center
InfoMak	FindLInk	Nerd World Media

• WebJuris does not guarantee that any directory, search engine, announcement service, or guide will accept your submission.
• WebJuris does not take any responsibility for the contents, claims or representations of any directory.
• Directories are under no obligation to accept any company requests.
• Directories may, at any time, stop accepting submissions.
• Directories that accept your submission typically require from one day to eight weeks or more to add your listing to their database or search results.
• Sometimes directory or search engine servers are down or slow. We may have to retry your submissions at a later time.
• Some directories or search engines do not send an Email confirmation of our submission. We check them to see if your company was posted.
• Some Search Engines or directories did not charge a fee to be listed at the time we visited them. Although, some of them may later decide to charge a fee to be listed. We recommend you visit each site before we start the submission to see if your site should be listed there. If you find any site charging for a listing, let us know so we can update our list accordingly.
• More terms, requirements and guidelines.